The following research is relevant to our production because each of the above sections helped us to recognize common traits in music videos and helped us choose ideas for our music video.
Clichés seen in most hip/hop music videos:
- Cornfields; Seen in “Love The Way You Lie”, “Stan”, “You and I”, and various Rihanna music videos. Unable to find a reason why cornfields are used so much; possibly linked to Fields – Emotional Locations
- Roof of a tall building: This allows for many wide sweeping shots to add emotion to when the music build-ups and when the music reaches a crescendo. Also shows the cityscape in the background, a easily recognizable and effective backdrop.
- Fade editing: Again adds emotion, mainly at the chorus of a song. Takes also allows for cuts to take place while not breaking the rhythm of the song.
- A house estate or area: shows a stereotypical area for gangsters and gangs to live.
Ideas for our music video:
Emotional locations:
· See Cliché – Roof of a tall building
- · Fields, e.g. cornfields, parks etc. Can either been used to emphasize “big” parts in a song (No Regrets – Dappy) or to make a song seem more depressing (Love the way you lie – Eminem ft. Rihanna).
- · A rough estate where good people are pulled into a gangster lifestyle, showing a different side of the gangster stereotype. Therefore, we see poor people living in these areas and then they make a life for themselves.
Camera shots that may be used:
- · Medium close ups; so we can see our “Dappy” lip-syncing to the lyrics, a key aspect of any music video.
- · Mid-shots; shows the appearance of our “Dappy”.
- · Long shots to add effect to the crescendos’ in the music. E.G. As seen in the video for No Regrets, Dappy is seen on top of a building. This allows for wide sweeping shots to give emotion to parts of the song where there is a build up or a crescendo.
Research collected by Matthew Molnar and Kane Allen
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