Craig Davis’/Goodwin's Music Video Analysis

This music video would com under Amplification video, it is amplification because the director of the video has used unusual and surrealistic approaches to create this video, this is shown because although the video shown is in relation to the song it has done this by using creative interpretation, E.g.: Fire is used to symbolize the fact that the lies in the relationship are destroying it, also it shows fairly unlinked images such as Eminem in a field and Rihanna outside a burning house which help to show its amplification because there is juxtaposition in scenes wear they are fighting yet there is a bright angelic light shining through.